DermablendMAC Studio Fix I like c4 shade which is pretty popular for fair to medium skin If you can try it in person, MAC folks are well trained to help girls of 'all' types and look for something not darker than your skin. If you can't go in person, try c4 if your a pasty white girl like me.
Lancome Dual Finish Available at Macys and online. below ratings from Macy customers but sit down before you look at the price. It is unsurpassed in de emphasizing wrinkles and works great under eyes and quite well as your total face makeup (although I slightly prefer Studio Finish for most of the face).
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Ben Nye Transluscent Fair below
MaxFactor Pan Stick or Ben Nye
MAC Lip Liner Spice color
or below my new fav is Ben Nye and much cheaper. I use these for lip liner and inner eye liner. They are soft enough for delicate inner eye area. A good substitute is Cover Girl Pro liner if you can't find ben nye. ProLiner also has a handy lil white sponge on the eraser end.
Loreal Color Riche sea fleur color (left)or my new fav. ben nye (right)
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Below makeup examples are on the heavy side for stage or photos but a good example of the areas to work on.

Cleavage contouring for low cuts
